This is a guest post from Sara Thuo.
There are numerous freelance writing platforms where clients are seeking good writers to help them with their blog posts and web content.
However, these clients dictate the terms and rates of payment, and some of these clients pay really low.
If you want to earn over $10 per hour as a freelancer, you must be willing to get out of your comfort zone and look for the clients by yourself.
However, it doesn’t mean they are the best. In my case, I have come across clients paying between $1-5 per 100 words. As a new freelance writer without much experience, this is a good paycheck but only if you can consistently get jobs every other week.
Recently, I started marketing my skills in other ways which are proving to be very fruitful.
Below are some of the ways in which you can market yourself as a freelance writer, and end up garnering as much as $100 per post or $1 per word.
Owning A Blog Or Website
A personal blog is a perfect way of showing potential clients your strong points or what you can offer them. Explaining in a pitch that you can write good articles is not enough for clients to hire you.
‘Seeing is believing’ therefore, you must have a place where you can refer potential clients to see your writing.
An example of a writer’s website is dennismuigai.com
If you find blogging challenging, you can always revert to guest blogging.
In fact, guest posts have an added advantage since they can sometimes be distributed to many different blogs, thereby increasing the chances that potential clients can see your name on the post.
In every guest blog you write, remember to always include your bio and contact information.
As a beginner, do not begin with high-end magazines such as Forbes. Start with the small to mid-sized blogs and work your way up. High-end magazines have much more competition than small to mid-size blogs.
However, as soon as your posts get published in those blogs, you could be guest posting on authoritative magazines such as Forbes, Inc, Entrepreneur and more.
Create an Online Portfolio
The online world is vast. Therefore you must have as many digital footprints as possible.
This means that as a freelancer writer, you must have different places to house your portfolio.
A portfolio showcases your skills in the form of writing, as a writer. In other words, it is the best piece you want the potential clients to see, and it’s in your niche.
There are different places to house your portfolio, for instance on your website, LinkedIn profile or a portfolio site such as contently.
Stay In Your Niche
Many new freelance writers find it hard to stick to one niche. However, once you select your niche; there are no rules demanding you to stick on it.
Take some time and discover what you like most and whether you can make a living out of it.
Consequently, once you find your groove and a niche which you love writing in, begin building a portfolio out of it.
Discovering your niche will help you to build some authority over it. Besides, this is a great strategy to market yourself as a writer since it shows you have specialized knowledge and many potential clients are looking for specialized writers, since they have more experience in the particular niche.
Pitching Magazine and Blog Editors
After you have gained a good number of visitors on your blog and/or written a guest post, the next step is pitching blogs and publications.
Pitching is expressing your interest in writing for the said magazines. There are numerous blogs and magazines on the internet which pay about $10 to $150 per post.
However, a pitch should be short and sweet. You must keep in mind that you are still marketing yourself. Avoid any careless mistakes.
If you are already an established writer who knows how to pitch, you shouldn’t have any problem writing for great magazines, as well as influential blogs in your niche.
If you need a list of blogs that are looking for freelance writers, just Google search on the internet, type your niche followed by write for us in the search box, e.g Wildlife Write for us or Science Write for us.
Ensure you put the text in quotes so as to be specific.
However, if you haven’t yet selected a niche or you don’t want to be limited to one single niche, you should just type websites that pay for articles, and you will be amazed by the results e.g Websites that pay you to write.
There are many sites desperately looking for writers.
Connect With Other Freelancers
Be active in forums and other online communities. This is a great way to market yourself as a freelance writer. It is also less competitive than looking to get work in the mainstream freelancing sites.
When you are active on these forums, you get to learn from other freelancers – where they get work, good pricing strategies etc.
Also, you do not have to directly ask other freelancers where they find their gigs. Be smart, instead, and ask them to connect you with some of the clients whose needs they can’t meet.
Nevertheless, you should always be wise on who you connect and partner with, since you don’t want anyone taking advantage of you as well.
The final way to market yourself as a freelance writer is through your circle.
Do any of your friends own a blog or a website? If yes, this is the person you should be cultivating a relationship with.
Individuals you know are more likely to give you tasks since they can keep you on their leash. Therefore, you have to check with all your friends and see who can connect or hook you up with some tasks.
Do not just stop at friends; a friend’s friend may be in need of an article writer. Therefore, you have to introduce yourself to them or request your friend to introduce you.
This way, you will know who you are working for, and it even makes communication easier.
Some people, like myself, are very active on social media. If you are like me, you should use that as an advantage and connect with as many people as possible.
If your social media presence is not good, you should begin working on that.
Social media is a great place where you can connect with lots of people.
You forge relationships with total strangers and other people interested in a skill related to what you can offer.
You should start up with Facebook and Twitter, as they are the best socializing platforms, and later you can move on to other sites. Here are the leading social media platforms you should consider – Facebook, Twitter and LinkedIn.
Just ensure you have some platform where you can showcase your posts, either guest posts or posts from your blog.
Remember to indicate, in your social media profiles, that you are a writer.
The above aren’t the only strategies you can use to market yourself as a freelance writer. These are some of the more useful and easy to implement ones.
That doesn’t mean that less effort is needed. However, it does mean that there are NO restrictions on who can able to implement them.
Sarah Thuo believes writing is an art and she is the artist. She enjoys writing on health and other general life topics. Feel free to follow her on Facebook!